A recent research in UK shows that more graduates are taking interest in PR jobs than ever. Young people are getting keen to work in this industry. Hence the competition is getting tough. Are you wondering how to get a good foothold in the industry? Well, you should put efforts and make the most of your chances at university. As a student if you get the opportunity to take an internship go, grab the chance. You will find many PR agencies willing to offer unpaid internship. This will give you the chance to see how PR works are done. Also try to develop good communication skill which is an essential part of your job.